Following extensive discussions, it is anticipated that the iPhone 15 series will be Apple’s most expensive lineup to date. Adding to the price shock, exclusive sources from Digitimes have confirmed the previously rumored $200 price increase for the iPhone 15 Pro Max. Additionally, the iPhone 15 Pro is also expected to face a price hike of $100. Initially, the increase was only speculated for the Pro Max variant, as Apple seemed focused on creating a wider gap between the iPhone 15 Pro and the Pro Max models. This strategy involved equipping the Pro Max exclusively with Apple’s first-ever 10x optical zoom camera. There are also speculations that the Pro Max might be rebranded as the iPhone 15 Ultra, symbolizing this new distinction between the two models.